ARTIFICIAL GOSSIP by Vilma Tiainen

If AI was asked what it thinks about you, what would it say? If different AIs had a conversation about you, what would the result be?  

“Artificial gossip” showcases the communication between AIs which are having a “conversation” about me. It starts with one AI, the Google Ad personalisation AI, interpreting my behaviour and summarizing it into short assumptions about me. These were available through my Google account. I wrote a simple Scala program to choose three sets of three assumptions randomly.  

Each set of assumptions went through the following process: 

The assumptions in the set were first given as input to an AI text-to-image tool, generating an image. Then, the image was given as input to Google’s image labeling AI, which produced a list of possible labels (words that explain what is in the image) for the image. Three of the labels were randomly chosen with another Scala program I wrote. These chosen labels were given as input to the same text-to-image tool as before, generating another image. 

This process created a back and forth between the two Google AIs and the text-to-image AI, which resembles a conversation. The three ”conversations” generated with this process from the three initial sets of assumptions are what constitutes “Artificial gossip”. 

First conversation 

Google ads AI 
Construction & Maintenance, Marital Status: In a relationship, Shopping 

Text-to-image AI 


Google labeling AI  
Water Transportation, Leisure, Truck 

Text-to-image AI 

Second conversation 

Google ads AI 
Philosophy, Action & Platform Games, Outdoors 

Text-to-image AI 

Google labeling AI 

Leisure, Bench, Animation 

Text-to-image AI 

Third conversation 

Google ads AI 
World Music, Investing, Pet Food & Pet Care Supplies 

Text-to-image AI 

Google labeling AI 

Puppy Love, Photography, Paw 

Text-to-image AI 

 

Tools used 

Text-to-image tool: VQGAN + CLIP used with NightCafe creator (https://creator.nightcafe.studio) and a Google Colab notebook (https://colab.research.google.com/drive/1ZAus_gn2RhTZWzOWUpPERNC0Q8OhZRTZ)  

Ad personalization assumptions: Google Ad Settings (https://adssettings.google.com

Image labeling tool: Google Cloud Vision AI (https://cloud.google.com/vision

IDE used for Scala programs: IntelliJ IDEA 

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